幫忙翻譯一段話，一共2句話，謝謝
RT,第二句有點長，我就斷成兩半了
論文分為緒論和正文兩大部分，緒論部分概括課題的背景和目的，介紹湘繡的定義和課題研究的來源，對湘繡主要研究方法和論文創(chuàng)新點進行了總結(jié)和歸納。
正文圍繞湘繡品牌文化形象進行塑造，詳細地闡述湘繡品牌文化特征，從歷史、商業(yè)發(fā)展、藝術(shù)特色、文化價值和藝術(shù)價值等方面分析湘繡的發(fā)展歷程及設(shè)計文化，論述湘繡的市場化動態(tài)，并對其進行市場化探索，
湘繡通過與競爭者之間進行比較，創(chuàng)造有效地、合適地定位模式，并結(jié)合實例，從湘繡品牌的標志、包裝、廣告等方面進行塑造，由此得出湘繡的發(fā)展前景與發(fā)展策略，從而樹立良好的湘繡品牌形象。
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The paper is divided into the introduction and body of two parts, the introduction outlines the background and purpose of the topic, introducing the definition of Hunan embroidery and research sources, the main research method in Hunan embroidery and paper innovation summarized.
Cultural image of text around Hunan embroidery brand shaping the detailed description of Hunan embroidery brand and cultural identity, the course of development of the history, business development, artistic characteristics, cultural values 慍渀攙 artistic value, Hunan embroidery and design culture, discusses the Hunan embroidery market dynamic, and its marketization exploration,
Hunan embroidery by and between competitors compared to create an effective, appropriate positioning mode and two examples are from Hunan embroidery brand logo, packaging, advertising, shaping the resulting prospects for the development of Hunan embroidery and Development Strategy, which set a good Hunan embroidery brand image，