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dxfdxfok木蟲之王 (文壇精英)
菜
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[求助]
急求漢譯英 摘要
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體育賽事經(jīng)濟(jì)理論基礎(chǔ)與價(jià)值創(chuàng)造模式研究 摘要：體育賽事經(jīng)濟(jì)是體育產(chǎn)業(yè)中起主導(dǎo)性、支柱性的產(chǎn)業(yè)形態(tài)，在世界范圍內(nèi)，體育賽事的影響力、所創(chuàng)造的經(jīng)濟(jì)價(jià)值是其他體育產(chǎn)業(yè)形態(tài)所無法比擬的。通過對(duì)體育賽事及體育賽制的分類分析，可以了解不同體育賽事的經(jīng)濟(jì)價(jià)值有顯著的區(qū)別，最具經(jīng)濟(jì)價(jià)值的體育賽事是采用主客場(chǎng)制和積分制的職業(yè)體育賽事，包括職業(yè)團(tuán)隊(duì)性賽事和職業(yè)個(gè)人性賽事。體育賽事價(jià)值創(chuàng)造模式遵循市場(chǎng)經(jīng)濟(jì)規(guī)律，其過程是通過運(yùn)動(dòng)員在體育比賽尤其是職業(yè)體育賽事中的競(jìng)技表現(xiàn)，以及與不同類型的體育賽事消費(fèi)者通過購買門票、觀看體育賽事電視轉(zhuǎn)播或互聯(lián)網(wǎng)賽事轉(zhuǎn)播，企業(yè)進(jìn)行賽事贊助投資，廣告商投放商業(yè)廣告，電視經(jīng)銷商購買體育賽事轉(zhuǎn)播權(quán)等商業(yè)行為，共同構(gòu)建了一個(gè)復(fù)雜而龐大的體育賽事價(jià)值創(chuàng)造網(wǎng)絡(luò)。與傳統(tǒng)產(chǎn)業(yè)有所不同的是體育賽事中利潤創(chuàng)造的特征是收入共享機(jī)制，以保持體育賽事所有參與者的經(jīng)營平衡。 關(guān)鍵詞： 體育賽事經(jīng)濟(jì) 價(jià)值創(chuàng)造 職業(yè)團(tuán)隊(duì)性項(xiàng)目賽事(professional team sports) 收入共享機(jī)制 |
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我猜你這個(gè)求助很難有人應(yīng)助，我?guī)湍沩旐敯桑? 
2樓2012-07-23 19:50:47
wuping880315
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【答案】應(yīng)助回帖
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ...
愛與雨下: 金幣+1 2012-07-23 21:22:04
dxfdxfok: 金幣+200, 翻譯EPI+1, ★★★★★最佳答案 2012-07-23 21:38:54
愛與雨下: 金幣+1 2012-07-23 21:22:04
dxfdxfok: 金幣+200, 翻譯EPI+1, ★★★★★最佳答案 2012-07-23 21:38:54
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Abstract : Sport events economic sports industry plays a dominant and pillar form of industries, and the influence of sports events and the economic value that it created is unmatched by other sports industry form in the world. Through the analysis of the classification of sports events and sports racing,we can understand the significant difference between the economic value of different sporting events, the most economic value of sporting events is the use of home and away and integral system of professional sports events, including professional sports event of professional team and personal events. Sports value creation models follow the rules of market economy，The process is through the athletes’ competitive performance in the sports games especially professional sports events ，and in different types of sports events consumers buying tickets and watching sport events on TV or Internet event broadcast, enterprise competition sponsoring investment, advertisers making the commercial advertising, television dealers buying sports event right , it establish a complex and huge sports value creation network. And its difference with the traditional industry in creating profits of sports events is the characteristic of revenue sharing mechanism, it keeps sports events all participants balance of business. Key words: sports events eneconomic, value creation, professional team sports, revenue sharing mechanism |
3樓2012-07-23 20:08:14
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