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sonygg木蟲 (正式寫手)
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[求助]
求翻譯一段500多字的新聞學(xué)論文摘要
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當(dāng)報(bào)業(yè)危機(jī)的寒潮席卷大洋彼岸的美國時(shí)，中國報(bào)業(yè)也感到了陣陣涼意。從美國報(bào)業(yè)危機(jī)和中國報(bào)業(yè)增速放緩的苗頭，我們可以看出傳統(tǒng)媒體衰退的大勢不可避免。從中美報(bào)業(yè)發(fā)展階段的對比，我們發(fā)現(xiàn)中國報(bào)業(yè)仍有一段時(shí)間的黃金發(fā)展期。未來報(bào)業(yè)的競爭將是品牌之爭。我國報(bào)刊體制改革釋放出的發(fā)展?jié)摿�，將使一部分品牌媒體強(qiáng)勢崛起，一批大型傳媒集團(tuán)將最終形成。 本文從黨報(bào)品牌的概念及內(nèi)涵入手，分析了黨報(bào)品牌建設(shè)的基礎(chǔ)和路徑。通過梳理中國黨報(bào)品牌發(fā)展歷史和現(xiàn)狀，我們發(fā)現(xiàn)黨報(bào)品牌有邊緣化趨勢，黨報(bào)品牌也需要?jiǎng)?chuàng)新。但《廣州日報(bào)》的成功給了我們很多啟示，證明黨報(bào)在競爭中也能主導(dǎo)市場。 由于目前媒體品牌研究中存在“避實(shí)就虛”的傾向，本文專辟一章來探討黨報(bào)品牌與媒體產(chǎn)品的關(guān)系。從黨報(bào)品牌與媒體產(chǎn)品的名實(shí)之辯中，我們發(fā)現(xiàn)黨報(bào)品牌建設(shè)的核心是名實(shí)循環(huán)。 在黨報(bào)品牌建設(shè)路徑中，本文分別討論了黨報(bào)品牌定位、品牌推廣、品牌延伸中的一些相關(guān)問題。在黨報(bào)品牌定位一節(jié)中，談到基于發(fā)行和廣告的黨報(bào)品牌定位的兩種典型模式，并論及黨報(bào)品牌再定位問題。在品牌推廣和品牌延伸中，都談到了新媒體新技術(shù)的影響和利用。 最后，本文從黨報(bào)品牌的現(xiàn)實(shí)困境，談到品牌形象的創(chuàng)新，提出創(chuàng)新是黨報(bào)品牌靈魂的觀點(diǎn)。 關(guān)鍵詞：黨報(bào)品牌 新形勢 創(chuàng)新 名實(shí)循環(huán) |
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huanglibing
銅蟲 (小有名氣)
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【答案】應(yīng)助回帖
★ ★ ★ ★ ★
愛與雨下(金幣-5): 有道翻譯 2011-10-19 15:27:46
愛與雨下(金幣-5): 有道翻譯 2011-10-19 15:27:46
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When the press-crisis flow-over the United States on the other shore , China's newspaper also felt the blasting. From us newspaper crisis and China's newspaper growth is slowing in the offing, we can see that traditional media clung recession can be avoided. From the newspaper stage of the development of contrast, we find that China's newspaper still have a period of golden development. The future of the press is a brand for competition. Newspapers and system reform in China released the development potential, will make a part of brand media strong rise, a number of big media group will eventually form. This article from the party the concept and connotation of brand, this paper analyzes on the foundation of the construction of the party brand path. By analyzing the party China brand development history and current situation, we found that the party brand has marginalized trend, the party brand also need to innovation. But "guangzhou daily" success gave us a lot of enlightenment, prove the party in the competition can dominate the market. Because the present media brand are "display" tendencies, this paper is to discuss the party a monarch chapter brand and the relationship between the media products. From the party and media products and actuality of brand debate, we find that the key to the construction of the party brand actuality cycle.In the party the path in the brand construction, this paper discusses the party brand positioning, brand promotion, the brand extends some of the related problems. In the party brand positioning section, talking about the issue and advertising based on party brand positioning of two typical model, and deals with the party brand positioning problem again. In the brand promotion and brand extension, talked about the new media the influences of new technology and use.Finally, this article from the party of brand dilemma, talked about the innovation of the brand image, put forward that innovation is the soul of the party brand view. |
9樓2011-10-19 15:11:31
cam967
金蟲 (著名寫手)
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2樓2011-10-17 22:30:17
sonygg
木蟲 (正式寫手)
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3樓2011-10-18 02:56:24
sonygg
木蟲 (正式寫手)
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4樓2011-10-18 15:01:34
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