 |
 |
 |
 |
 |
 |
||
 |
 |
 |
 |
 |
| 查看: 1301 | 回復(fù): 10 | ||
| 本帖產(chǎn)生 1 個(gè) 翻譯EPI ，點(diǎn)擊這里進(jìn)行查看 | ||
sonygg木蟲 (正式寫手)
|
[求助]
求翻譯一段500多字的新聞學(xué)論文摘要
|
|
|
當(dāng)報(bào)業(yè)危機(jī)的寒潮席卷大洋彼岸的美國(guó)時(shí)，中國(guó)報(bào)業(yè)也感到了陣陣涼意。從美國(guó)報(bào)業(yè)危機(jī)和中國(guó)報(bào)業(yè)增速放緩的苗頭，我們可以看出傳統(tǒng)媒體衰退的大勢(shì)不可避免。從中美報(bào)業(yè)發(fā)展階段的對(duì)比，我們發(fā)現(xiàn)中國(guó)報(bào)業(yè)仍有一段時(shí)間的黃金發(fā)展期。未來(lái)報(bào)業(yè)的競(jìng)爭(zhēng)將是品牌之爭(zhēng)。我國(guó)報(bào)刊體制改革釋放出的發(fā)展?jié)摿�，將使一部分品牌媒體強(qiáng)勢(shì)崛起，一批大型傳媒集團(tuán)將最終形成。 本文從黨報(bào)品牌的概念及內(nèi)涵入手，分析了黨報(bào)品牌建設(shè)的基礎(chǔ)和路徑。通過梳理中國(guó)黨報(bào)品牌發(fā)展歷史和現(xiàn)狀，我們發(fā)現(xiàn)黨報(bào)品牌有邊緣化趨勢(shì)，黨報(bào)品牌也需要?jiǎng)?chuàng)新。但《廣州日?qǐng)?bào)》的成功給了我們很多啟示，證明黨報(bào)在競(jìng)爭(zhēng)中也能主導(dǎo)市場(chǎng)。 由于目前媒體品牌研究中存在“避實(shí)就虛”的傾向，本文專辟一章來(lái)探討黨報(bào)品牌與媒體產(chǎn)品的關(guān)系。從黨報(bào)品牌與媒體產(chǎn)品的名實(shí)之辯中，我們發(fā)現(xiàn)黨報(bào)品牌建設(shè)的核心是名實(shí)循環(huán)。 在黨報(bào)品牌建設(shè)路徑中，本文分別討論了黨報(bào)品牌定位、品牌推廣、品牌延伸中的一些相關(guān)問題。在黨報(bào)品牌定位一節(jié)中，談到基于發(fā)行和廣告的黨報(bào)品牌定位的兩種典型模式，并論及黨報(bào)品牌再定位問題。在品牌推廣和品牌延伸中，都談到了新媒體新技術(shù)的影響和利用。 最后，本文從黨報(bào)品牌的現(xiàn)實(shí)困境，談到品牌形象的創(chuàng)新，提出創(chuàng)新是黨報(bào)品牌靈魂的觀點(diǎn)。 關(guān)鍵詞：黨報(bào)品牌 新形勢(shì) 創(chuàng)新 名實(shí)循環(huán) |
回復(fù)此樓» 猜你喜歡
08工學(xué)調(diào)劑
已經(jīng)有11人回復(fù)
-
350求調(diào)劑
已經(jīng)有6人回復(fù)
-
求調(diào)劑一志愿武漢理工大學(xué)材料工程（085601）
已經(jīng)有4人回復(fù)
-
一志愿重慶大學(xué)085700資源與環(huán)境，總分308求調(diào)劑
已經(jīng)有6人回復(fù)
-
接收2026碩士調(diào)劑(學(xué)碩+專碩)
已經(jīng)有6人回復(fù)
-
081700 調(diào)劑 267分
已經(jīng)有5人回復(fù)
-
328求調(diào)劑
已經(jīng)有4人回復(fù)
-
0854 考研調(diào)劑 招生了！AI 方向
已經(jīng)有14人回復(fù)
-
招08考數(shù)學(xué)
已經(jīng)有14人回復(fù)
-
一志愿上海交大生物與醫(yī)藥專碩324分，求調(diào)劑
已經(jīng)有4人回復(fù)
cam967
金蟲 (著名寫手)
- 翻譯EPI: 21
- 應(yīng)助: 0 (幼兒園)
- 金幣: 1146.8
- 散金: 330
- 紅花: 2
- 帖子: 1082
- 在線: 268.7小時(shí)
- 蟲號(hào): 549628
- 注冊(cè): 2008-04-21
- 性別: GG
- 專業(yè): 高分子，納米，生物
2樓2011-10-17 22:30:17
sonygg
木蟲 (正式寫手)
- 應(yīng)助: 3 (幼兒園)
- 金幣: 2790.1
- 帖子: 965
- 在線: 142.1小時(shí)
- 蟲號(hào): 587525
- 注冊(cè): 2008-08-22
- 專業(yè): 新聞業(yè)務(wù)
3樓2011-10-18 02:56:24
sonygg
木蟲 (正式寫手)
- 應(yīng)助: 3 (幼兒園)
- 金幣: 2790.1
- 帖子: 965
- 在線: 142.1小時(shí)
- 蟲號(hào): 587525
- 注冊(cè): 2008-08-22
- 專業(yè): 新聞業(yè)務(wù)
4樓2011-10-18 15:01:34
cam967
金蟲 (著名寫手)
- 翻譯EPI: 21
- 應(yīng)助: 0 (幼兒園)
- 金幣: 1146.8
- 散金: 330
- 紅花: 2
- 帖子: 1082
- 在線: 268.7小時(shí)
- 蟲號(hào): 549628
- 注冊(cè): 2008-04-21
- 性別: GG
- 專業(yè): 高分子，納米，生物
5樓2011-10-18 22:45:00
sonygg
木蟲 (正式寫手)
- 應(yīng)助: 3 (幼兒園)
- 金幣: 2790.1
- 帖子: 965
- 在線: 142.1小時(shí)
- 蟲號(hào): 587525
- 注冊(cè): 2008-08-22
- 專業(yè): 新聞業(yè)務(wù)
6樓2011-10-19 01:38:12
calise007
至尊木蟲 (正式寫手)
- 翻譯EPI: 1
- 應(yīng)助: 7 (幼兒園)
- 金幣: 10861.8
- 散金: 7
- 紅花: 5
- 帖子: 987
- 在線: 282.8小時(shí)
- 蟲號(hào): 1172691
- 注冊(cè): 2010-12-19
- 性別: GG
- 專業(yè): 臨床檢驗(yàn)新技術(shù)
7樓2011-10-19 10:44:30
calise007
至尊木蟲 (正式寫手)
- 翻譯EPI: 1
- 應(yīng)助: 7 (幼兒園)
- 金幣: 10861.8
- 散金: 7
- 紅花: 5
- 帖子: 987
- 在線: 282.8小時(shí)
- 蟲號(hào): 1172691
- 注冊(cè): 2010-12-19
- 性別: GG
- 專業(yè): 臨床檢驗(yàn)新技術(shù)
【答案】應(yīng)助回帖
★ ★
愛與雨下(金幣+2): 2011-10-19 19:44:21
sonygg(金幣+150, 翻譯EPI+1): 謝謝，很好很流暢。因?yàn)榱硪晃恍值芎髞?lái)也譯了一遍，給他分50，希望你不要介意。 2011-10-20 00:16:48
愛與雨下(金幣+2): 2011-10-19 19:44:21
sonygg(金幣+150, 翻譯EPI+1): 謝謝，很好很流暢。因?yàn)榱硪晃恍值芎髞?lái)也譯了一遍，給他分50，希望你不要介意。 2011-10-20 00:16:48
8樓2011-10-19 10:50:55
huanglibing
銅蟲 (小有名氣)
- 翻譯EPI: 3
- 應(yīng)助: 0 (幼兒園)
- 金幣: 146.2
- 紅花: 2
- 帖子: 56
- 在線: 13.3小時(shí)
- 蟲號(hào): 1447070
- 注冊(cè): 2011-10-17
- 性別: GG
- 專業(yè): 能源化工
【答案】應(yīng)助回帖
★ ★ ★ ★ ★
愛與雨下(金幣-5): 有道翻譯 2011-10-19 15:27:46
愛與雨下(金幣-5): 有道翻譯 2011-10-19 15:27:46
|
When the press-crisis flow-over the United States on the other shore , China's newspaper also felt the blasting. From us newspaper crisis and China's newspaper growth is slowing in the offing, we can see that traditional media clung recession can be avoided. From the newspaper stage of the development of contrast, we find that China's newspaper still have a period of golden development. The future of the press is a brand for competition. Newspapers and system reform in China released the development potential, will make a part of brand media strong rise, a number of big media group will eventually form. This article from the party the concept and connotation of brand, this paper analyzes on the foundation of the construction of the party brand path. By analyzing the party China brand development history and current situation, we found that the party brand has marginalized trend, the party brand also need to innovation. But "guangzhou daily" success gave us a lot of enlightenment, prove the party in the competition can dominate the market. Because the present media brand are "display" tendencies, this paper is to discuss the party a monarch chapter brand and the relationship between the media products. From the party and media products and actuality of brand debate, we find that the key to the construction of the party brand actuality cycle.In the party the path in the brand construction, this paper discusses the party brand positioning, brand promotion, the brand extends some of the related problems. In the party brand positioning section, talking about the issue and advertising based on party brand positioning of two typical model, and deals with the party brand positioning problem again. In the brand promotion and brand extension, talked about the new media the influences of new technology and use.Finally, this article from the party of brand dilemma, talked about the innovation of the brand image, put forward that innovation is the soul of the party brand view. |
9樓2011-10-19 15:11:31
sonygg
木蟲 (正式寫手)
- 應(yīng)助: 3 (幼兒園)
- 金幣: 2790.1
- 帖子: 965
- 在線: 142.1小時(shí)
- 蟲號(hào): 587525
- 注冊(cè): 2008-08-22
- 專業(yè): 新聞業(yè)務(wù)
|
以下是calise007同學(xué)翻譯的。因?yàn)樗堑谝粋�(gè)翻好的，如果大家沒什么其他更好的答案，我明天來(lái)會(huì)把分給他。 另外，樓上的huanglibing 同學(xué)好像用翻譯軟件比較多， From us newspaper crisis 這樣的句子太不通了，已有同學(xué)檢舉說(shuō)是有道的，所以就不給分了。 China’s newspaper also felt the recession when the press of the crisis over the United States of the other shore. From the crisis of US newspaper and slow growth in China,We can see that the recession of traditional media can not be avoided. We found that China's newspaper still have a period of golden development from the comparision of newspaper’s development in US and China.There will be a fierce competition in brand of the press. With the system reform of China’snewspaper, some famous media will rise rapidly which will result in a number of big media group be formed eventually. In this article ,we analyse bases and methods to form the brand of party newspaper. We found that there is marginalized trend in the brand of party newspaper according to the development history and status quo of the brand of party newspaper. The innovation was also needed in the brand of party newspaper. We got a lot of enlightenments from Guangzhou Daily, which showed that the party newspaper can also dominate the market in the fierce competition. But there is a “Display” tendency in current research of media brand, so we specially studied the the relationship between the brand of party newspaper and products of media. We found that Actuality cycle is the key to construct the brand of party newspaper during the study. We discussed some related problems of Brand orientation,brand promotion and brand extends in the methods to form the brand of party newspaper.In the section of brand positioning, We discussed two modes which were based on the issue and advertisement of the brand positioning and the re-position of the brand of party newspaper. We also studied the influences and use of new media technology in the section of brand promotion and brand extends. Finally, We came up with the view that innovation is the soul of the brand of party newspaper base on the real dilemma to form brand of the party newspaper. Key words: Brand of party newspaper New state Innovation Actuality cycle |
10樓2011-10-19 16:13:45
相關(guān)版塊跳轉(zhuǎn)
我要訂閱樓主 sonygg 的主題更新
| 最具人氣熱帖推薦 [查看全部] | 作者 | 回/看 | 最后發(fā)表 | |
|---|---|---|---|---|
|
[考研] 招08考數(shù)學(xué) +6 | laoshidan 2026-03-20 | 14/700 |
|
|---|---|---|---|---|
|
|
[考研] 一志愿上海交大生物與醫(yī)藥專碩324分，求調(diào)劑 +4 | jiajunX 2026-03-22 | 4/200 |
|
|
|
[考研] 求老師收我 +3 | zzh16938784 2026-03-23 | 3/150 |
|
|
|
[考研]
 材料與化工考研調(diào)劑
+3
|
孅華 2026-03-22 | 3/150 |
|
|
|
[考研] 315分，誠(chéng)求調(diào)劑，材料與化工085600 +3 | 13756423260 2026-03-22 | 3/150 |
|
|
|
[考研] 求調(diào)劑一志愿海大，0703化學(xué)學(xué)碩304分，有大創(chuàng)項(xiàng)目，四級(jí)已過 +6 | 幸運(yùn)哩哩 2026-03-22 | 10/500 |
|
|
[考研] 285求調(diào)劑 +6 | ytter 2026-03-22 | 6/300 |
|
|
|
[考研] 286分人工智能專業(yè)請(qǐng)求調(diào)劑愿意跨考！ +4 | lemonzzn 2026-03-17 | 8/400 |
|
|
|
[考研] 材料與化工（0856）304求B區(qū)調(diào)劑 +3 | 邱gl 2026-03-20 | 7/350 |
|
|
|
[考研] 0703化學(xué)調(diào)劑 +4 | 妮妮ninicgb 2026-03-21 | 4/200 |
|
|
|
[考研] 一志愿深大，0703化學(xué)，總分302，求調(diào)劑 +4 | 七月-七七 2026-03-21 | 4/200 |
|
|
|
[考研] 307求調(diào)劑 +3 | 余意卿 2026-03-18 | 3/150 |
|
|
|
[考研] 0805材料320求調(diào)劑 +3 | 深海物語(yǔ) 2026-03-20 | 3/150 |
|
|
|
[考研] 330求調(diào)劑0854 +3 | assdll 2026-03-21 | 3/150 |
|
|
|
[考研] 299求調(diào)劑 +6 | △小透明* 2026-03-17 | 6/300 |
|
|
|
[考研] 南京大學(xué)化學(xué)376求調(diào)劑 +3 | hisfailed 2026-03-19 | 6/300 |
|
|
|
[考研] 317求調(diào)劑 +5 | 申子申申 2026-03-19 | 9/450 |
|
|
|
[考研] 一志愿蘇州大學(xué)材料求調(diào)劑，總分315（英一） +5 | sbdksD 2026-03-19 | 5/250 |
|
|
|
[考研] 求調(diào)劑一志愿南京航空航天大學(xué)289分 +3 | @taotao 2026-03-19 | 3/150 |
|
|
|
[考研] [導(dǎo)師推薦]西南科技大學(xué)國(guó)防/材料導(dǎo)師推薦 +3 | 尖角小荷 2026-03-16 | 6/300 |
|